BUSINESS PLAN CHECKLIST
companies with fresh ideas need financial resources to help turn their
vision into reality. Flush with excitement, these entrepreneurs make the
rounds to banks and potential investors. More
often than not, these prospects never get a chance. Why?
the Business Plan.
years, Edward G. Jones & Co. LLC has evaluated hundreds of business
plans, and has developed a system to gauge how likely a company's Business
Plan will get an investor's attention and receive funding. A company with
a high probability to receive funding has done market research, tested
its product, has clear goals, a solid management team and has articulated
its vision in an effective Business Plan.
any company that has gone through this rigorous preparation will not only
receive funding, but will likely become a successful long-term enterprise.
As a service,
EGJ has outlined this BUSINESS PLAN CHECKLIST
so you, the entrepreneur, can know what is expected in a business plan,
can anticipate the kinds of questions potential investors will be asking,
and will thus focus on the true objectives of the business.
BUSINESS PLAN TEMPLATE will help you organize
and present clear, comprehensive and concise information to the investment
community. Plus, you have created a roadmap to guide your steps to growing
your business and ensuring future success.
The Market * Customers * Competition * Management Team
Intellectual Property * Financial Plan
stage is your business in - e.g. concept, development, later stages?
is the market's total size?
are the market segments?
Who Are They
and What's in it for Them?
do customers need your product or service?
will they change their present buying habits to use your product or
is the value proposition of your product or service to your customers?
will you retain your customers and encourage repeat and multiple purchases?
is your plan for Customer Service?
are your competitors?
your competitive advantages.
you have first mover advantage?
the regulatory issues affecting your business?
there international trade and globalization considerations?
is on the Management Team?
their experience, successes and failures in the industry
much equity does Management have invested in the company?
Management display motivated and enthusiastic leadership?
degree of confidence do you, as CEO, have that the business will be
will you communicate that confidence to investors, employees, stakeholders
and the media?
awarded or pending
these patents defensible?
competitors infringing on your patent rights?
your company have breakthrough technology that could change your industry
or create a new one?
Plan - First Five Years
& Conservative scenarios
it be a big company?
are the limiting factors to your company's growth?
the margin analysis, including:
Cash Flow Projections
the use of proceeds showing complete financial projections and milestones.
has the business been financed until now?
are the investors in the company?
much equity do the investors and managers have?
much money are you seeking in this round?
the business capital intensive?
are the main capital expenditures over the next 5 years?
systems will be used to track and control costs, e.g. IT systems &
services, Internet tools, ASPs, etc.?
the Organizational plan
many people will be needed?
ramp-up over 5 years.
are the measurable benchmarks for success in